Japan is the world’s second largest market for Healthcare and Medical Technologies: the country has the world’s biggest ageing population and the second highest longevity rate among OECD countries.
Healthcare spending will reach €400 billion by 2025, with 50% of medical care expenditure dedicated to the 65 and above age group. Products and technologies related to elderly, nursing assistive care and home care will inevitably be in demand to keep up the pace.
Medical equipment accounts for 75% of the market. Japan imports 40% of medical devices with 20% coming from Europe. The demand for medical equipment such as imaging diagnosis and minimally invasive treatments, eye care devices, healthcare IT and smart wearables will increase.
EU Gateway | Business Avenues will take up to 40 European companies in the healthcare & medical technologies sector to Tokyo for an EU-funded mission from 15-18 March 2020. Online applications are open until 22 November 2019.