EU Gateway | Business Avenues targeted four fundamentally different markets for its Healthcare & Medical Technologies missions: the Republic of Korea, Japan, South East Asia and China.
Despite their differences, all four Asian destinations are avid for cost-effective, innovative solutions that cater to the region’s unique needs: an ageing population and a rapid, but chaotic, economic growth that in places exposes severe shortcomings.
In this climate of profound reforms in healthcare and interest in technologically advanced solutions, hundreds of European companies found partners and clients in Asia, through one of the 12 business missions organised since 2017.
More will come this December, thanks to the last EU-funded business mission targeting Singapore & Indonesia, this time in an online format dictated by the safety regulations imposed by the COVID-19 pandemic.
Read more details about this successful EU-funded initiative and its impact on the Healthcare & Medical Technologies sector in Europe here.